It's so much more than just pointing
the camera and hitting record!
Every business has a different story to tell and that's what makes your business unique.
How you tell your story is crucial to set your business apart from your competition.
If you don't have the right video content in place you will be missing a huge part of your competitive advantage.
Your business MUST make 2 types of videos
Think offensive as in sports and not as something that upsets someone. (Although both could get you publicity"
Offensive videos are designed to attract customers to your company. Social Media ads on Instagram, Facebook, YouTube, LinkedIn, TikTok, etc. are great ways to captivate your target audience.
Think of the videos you want prospective customers to see when they research your company and your brand.
When you attract customers to your company/brand through offensive content, they will research everything they can about you before making a buying decision.
What will they discover? Will they hear client testimonials or watch case studies. Will they see just how easy your process is and how wonderful of an experience they will have?