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Do Professional Real Estate Photos Matter?

Updated: Jun 27, 2019

Do you want your home/listing to sell quickly?

Do you want your home/listing to stand out over the competition?

Do you want to attract multiple buyers to your property?

If you said yes to any of the questions above then YES, having a professional capture your clients home matters!


1. Professional photographers are just that! Professionals. There is a really good chance that anytime you hire a professional, in any area, they will know how to best execute a project. Photographers spend countless hours mastering exposure, lighting, angles, editing and numerous other aspects to best capture your property.

2. Equipment. What type of camera should I use? What type of lense works best? What editing software should I use? These are all questions that a professional photographer can answer and better yet, they will already have the equipment designed for each situation.

3. Time. A good photographer will spend the time required at the property to capture as many photos as necessary to make your listing stand out. Do you have the time to spend 1-2 or more hours at the property taking the correct photos, getting the best angles and then an additional 1-2 hours editing the photos? Remember, the longer you spend taking photos and editing them, the less time you have to work with buyers or sellers.

4. Editing. Can't I just snap the picture and then upload it? Yes, yes you can. However, compare that same photo to a photographer who has spent the time editing the photos in order to get the best exposure, angle & lighting possible and the photos will be night and day, oil and water, apples and oranges. You get the idea, they don't compare.

Take a look at a few of these mind blowing stats from RISMedia about the benefit of professional real estate photos.

Homes with high quality photography sell 32 percent faster.

Homes with more photos sell faster, too. A home with one photos spends, on average, 70 days on the market, but a home with 20 photos, spends 32 days on the market.

Homes in the $200,000 to $1 Million range, with high-quality photography, sell for $3,000-$11,000 more.

According to 2018 NAR Profile of Home Buyers & Sellers, 87% of buyers searching the internet for a home found photos of the property to be among the most useful features.

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